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Active Organics Is Now A Lubrizol Brand

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By: TOM BRANNA

Editor

Active Organics will be promoted as a brand under the Lipotec umbrella at The Lubrizol Corporation, effective immediately.   The 2011 acquisition of the Active Organics business provided Lubrizol entry into the botanical extracts and natural performance ingredients technology platforms and an enhanced presence in the natural ingredients market. In 2012, Lubrizol purchased Lipotec SA to further support the company’s strategy to improve its portfolio by adding high-performance, claims-driving i...

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